Understanding how persuasion can affect a reader is an important skill when writing about a controversial topic. J.J. Keith of The Huffington Post editorialized one side of the vaccination debate, and used both Aristotle’s proofs and Kenneth Burke’s theory of identification in an attempt to persuade the reader5. This paper Read more…
Organizations in 2017 have found a new problem to solve, a fight generated by fake and exaggerated news on social media spread by celebrities. When that falsity is spread by the President of the United States, an organization must defend itself from enormous publicity. PR Week explored the attacks that President Read more…
The ways in which organizations use social media to feed their audience is not much different than the varied ways in which zookeepers feed the animals in their care. In the petting zoo, the hens are looking for whatever food they can get. At the other end of the spectrum, Read more…
Artist April McConn looked out the window of her studio, taking in the flat landscape of the Colorado plains as she started her new painting of ancient Rome. McConn has spent the last two years creating popular paintings of life in the Roman empire, despite not having access to the Read more…
Executive Summary The history and success of the Washington Redskins is important to the National Football League, fans of the team, and the heritage of American sports. Washington has won the Super Bowl three times in its storied history, and is one of the strongest brands in all of sports. Read more…